Empowering Media Security: How Cloud 9 Safeguarded Adscult With Microsoft 365 Defender

AdsCult, situated in Mumbai, is a digital media company with a unique approach, offering comprehensive digital solutions to global brands. Their ultimate goal is understanding client requirements and delivering precise conceptualization, tailoring, and strategizing. Their focus is creating a digital encounter beyond mere brand establishment. 

Company

Size: 11-50 employees
Location: Mumbai

Industry

Media Agency

Practice Areas

Challenge

Adscult had a major concern for its security infrastructure. With the management of valuable data, encompassing user information, creative assets, and proprietary content, the vulnerability of online data to cybercrimes and theft remained a constant challenge. To strengthen their security measures, they were looking for a robust solution to prevent 

Spam and Malicious Emails: The clients often encountered challenges related to spam and malicious emails, including: 

  • Overload and Distraction: Spam emails flood their inboxes, making it difficult to find important messages, reducing productivity, and causing frustration. 
  • Phishing Attacks: The client may fall victim to phishing attempts, risking the exposure of sensitive information and potentially facing identity theft, financial losses, or account compromises. 
  • Malware Distribution: Clicking suspicious links or downloading attachments in these emails can lead to malware infections, compromising their devices and data. 
  • Reputation Damage: The client business may suffer reputational damage if they inadvertently send out spam or malicious emails, eroding trust and credibility. 

 

Address Unsafe Links and Attachment Issues: The client grapples with challenges related to unsafe links and attachments in emails, including: 

  • Risk of Infection: Clicking on unsafe links or downloading malicious attachments can lead to malware infections or unauthorized access to their devices, posing a significant threat to their data security. 
  • User Education: Ensuring that employees are aware of these risks and practice safe email habits is crucial, as users may not always recognize potential threats. 
  • Content Filtering: Effective content filtering mechanisms are needed to identify and block unsafe content, requiring continuous updates to stay ahead of evolving threats. 
  • False Positives: Striking the right balance between security and allowing legitimate communication can be challenging, as overzealous filtering might result in important emails being flagged as unsafe. 

Mitigate Email and Data Security Risks: The client face the imperative task of mitigating email and data security risks, which include: 

  • Data Breaches: Inadequate email security measures can result in data breaches, exposing sensitive information to unauthorized individuals and potentially leading to legal consequences and reputational damage. 
  • Regulatory Compliance: Depending on their industry and location, your clients may need to adhere to data protection regulations, and non-compliance can result in penalties and legal actions. 
  • Encryption Challenges: Implementing email encryption is essential to prevent unauthorized access, but it can be challenging to ensure compatibility and user-friendliness across different email systems. 
  • Employee Training: The client must invest in employee training to ensure that their staff is well-versed in email security best practices and can avoid common pitfalls, such as sending sensitive information to the wrong recipients. 
  • Emerging Threats: The ever-evolving landscape of email and data security threats requires your clients to remain vigilant, continuously update security measures, and adapt to new attack vectors. 

Recognizing the need for robust endpoint security, Adscult sought a platform to detect and respond to threats such as malware, viruses, and other potential vulnerabilities.  

The absence of a centralized platform had previously complicated the process of reporting security incidents, prompting the necessity for a streamlined approach. 

Solution

By pursuing this comprehensive strategy and leveraging Microsoft Defender for Office 365, Cloud 9 significantly enhanced Adscult’s security posture, equipping them to navigate the complex digital landscape with confidence and resilience. Here’s a step-by-step process that we implemented: 

  • Analyzing the Current Infrastructure: Cloud 9 embarked on a comprehensive analysis of Adscult’s existing infrastructure. They meticulously assessed the organization’s vulnerabilities and identified areas prone to cyberattacks. This meticulous evaluation was a pivotal starting point in crafting a robust security strategy. 
  • Identifying Vulnerable Identities and Devices: During this analysis, Cloud 9 pinpointed the identities and devices most susceptible to potential threats. This step was instrumental in focusing their efforts on securing the weakest links in Adscult’s security posture. 
  • Scoring the Security Posture: The security score, a critical metric in evaluating an organization’s defense capabilities, was an eye-opener. Adscult’s initial secure score was alarmingly low, resting at a meager 29%. This highlighted the urgent need for security enhancements across the board—devices, identities, and data. 
  • Leveraging Third-Party Tools for Log Analysis: To gain deeper insights, Cloud 9 captured and meticulously analyzed a vast volume of logs. They harnessed the power of third-party tools, ensuring no stone was left unturned in understanding the current threat landscape within Adscult’s environment. 
  • Implementing a Comprehensive Strategy: Cloud 9 adopted a systematic approach, addressing the vulnerabilities one by one. They embraced the principles of zero-trust security, beginning with identity, then data, and finally, endpoints. This strategy was executed with precision, ensuring that every facet of Adscult’s digital landscape was fortified against potential threats. 
  • Automating Investigation and Response with AI: To bolster the security posture further, Cloud 9 harnessed the formidable capabilities of Microsoft’s AI. They deployed an automated investigation and response methodology, leveraging AI algorithms to detect and respond to security incidents in real-time. This automation not only enhanced security but also reduced the manual workload on Adscult’s security teams. 
  • Remarkable Improvement in Secure Score: The results were remarkable. The initial secure score of 29% witnessed a dramatic upswing, soaring to an impressive 94.09%. This transformation signified the comprehensive security enhancements that Cloud 9 had meticulously implemented. 
  • Empowering Independent Incident Resolution: Additionally, Cloud 9 empowered the platform to resolve security incidents independently. This revolutionary step not only relieved the security teams of a significant manual workload but also liberated them to concentrate on higher-level strategic endeavors, enhancing Adscult’s overall security posture. 
  • Email and Data Protection with Microsoft Defender for Office 365: As an integral component of the security strategy, Cloud 9 implemented Microsoft Defender for Office 365. This robust defense mechanism fortified Adscult’s email communication and sensitive data within Microsoft 365 applications. 
  • Advanced Threat Intelligence and AI-Driven Detection: Microsoft Defender for Office 365 harnessed advanced threat intelligence and AI-driven detection mechanisms. This allowed it to discern and promptly obstruct malicious emails, attachments, and links. The system was finely tuned to identify and thwart phishing attempts, fortifying Adscult’s email security. 
  • Spam and Spoof Email Quarantine: Furthermore, the solution boasted the capability to quarantine spam and spoof emails, adding an extra layer of protection against deceptive messages. 

Results

The adoption of Microsoft 365 Defender by Cloud 9 led to a deep transformation in Adscult’s security landscape. They introduced a centralized security management platform that provided a comprehensive view of security incidents, automated threat response, and a user-friendly security administration interface. 

Microsoft Defender for Endpoint was pivotal in safeguarding Adscult’s devices against malware, viruses, and malicious activities through real-time threat detection, behavioral analysis, and advanced machine-learning capabilities. 

Implementing Microsoft Defender for Identity strengthened Adscult identities by meticulously detecting suspicious activities and potential breaches, offering recommendations to prevent unauthorized access and privilege escalation. 

Microsoft Defender for Office 365 acted as a critical guardian for Adscult email communication and sensitive data within Microsoft 365 applications, skillfully identifying and thwarting malicious emails, attachments, and harmful links. 

Quantitative Improvements: These enhancements yielded remarkable quantitative improvements: 

  • 95% Decrease in Email-Based Attacks: The implementation resulted in a substantial reduction in security incidents related to malware and phishing attempts, leading to a remarkable 95% decrease in successful email-based attacks. 
  • 80% Enhancement in Endpoint Security: Microsoft Defender for Endpoint’s capabilities contributed to an impressive 80% improvement in endpoint security, effectively shielding Adscult devices. 
  • Security Score Surge: Adscult overall security score surged by an impressive 68.95 points. This remarkable increase validated their commitment to fostering a safer digital ecosystem. 

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